Privacy Notice

Last updated: August 2026

At 1912 Collection, we respect your privacy and are committed to protecting your personal information. This Privacy Notice explains how we collect, use, disclose and protect personal data when you visit our website, make or enquire about a reservation, stay at one of our Marbella properties, communicate with us or otherwise use our services.

Who Is Responsible for Your Personal Data?

The data controller responsible for the processing described in this Privacy Notice is:

1912 Hotels Marbella Sociedad Limitada
1912 Hotels Marbella S.L.
NIF: B93782290
Calle Ancha 9
29601 Marbella (Málaga)
España

Email: info@1912-hotels.de

Scope of This Privacy Notice

This Privacy Notice applies to personal data processed by 1912 Hotels Marbella S.L. in connection with its hotel and accommodation activities in Marbella, including the 1912 Collection website, direct reservations, guest stays, enquiries and related guest services.

Where you make a reservation through a third-party travel agent, online travel agency or booking platform, that organisation may separately process your personal data under its own privacy notice.

Personal Information We Collect

The information we process depends on how you interact with us. It may include:

  • Identification information, including your name, title, nationality and other information required for registration or check-in.
  • Contact information, including your postal address, email address and telephone number.
  • Reservation information, including arrival and departure dates, room type, number of guests and booking history.
  • Information concerning additional guests included within a reservation.
  • Payment and transaction information necessary to process reservations, charges, refunds and other transactions.
  • Billing and invoicing information.
  • Guest preferences, requests and information you choose to provide in connection with your stay.
  • Communications and correspondence between you and our team.
  • Information received from travel agents, online travel agencies, reservation platforms and other booking partners where your reservation is made through a third party.
  • Website and technical information such as device, browser, IP address and information collected through cookies or similar technologies where applicable.

Why We Use Your Personal Information

Reservations & Accommodation

We process personal information to respond to booking enquiries, create and administer reservations, prepare for your arrival, provide accommodation and requested services, manage changes or cancellations and communicate with you concerning your stay.

The principal legal basis for this processing is that it is necessary to take steps at your request before entering into a contract and to perform our contract with you.

Payments & Billing

We process information necessary to administer payments, deposits, refunds, invoices and other financial transactions associated with reservations and hotel services.

This processing may be necessary for performance of our contract with you and for compliance with applicable accounting, tax and other legal obligations.

Legal & Regulatory Requirements

Certain information may be processed where necessary to comply with obligations imposed on accommodation providers by applicable Spanish or European Union law, including applicable guest registration, accounting, taxation and other regulatory requirements.

The legal basis for this processing is compliance with our legal obligations.

Guest Service & Communications

We may use your information to respond to questions and requests, provide assistance during your stay, manage complaints or feedback, and maintain appropriate records of communications with guests.

Depending on the circumstances, this processing may be necessary for performance of our contract with you or for our legitimate interests in operating our hotels and providing effective guest service.

Security, Fraud Prevention & Legal Claims

Where necessary, information may be processed to protect our guests, employees, properties and business, prevent or investigate fraud or misuse, establish or defend legal claims and maintain the security of our operations.

Where applicable, this processing is based on our legitimate interests, subject to the rights and interests of the individuals concerned, or on compliance with a legal obligation.

Marketing

Where permitted by applicable law, we may send information about our hotels, offers or services. Where consent is required, we will only send such communications after obtaining your consent.

You may withdraw your consent or opt out of direct marketing communications at any time.

Who We Share Personal Information With

We do not sell your personal information.

Personal information may be disclosed where necessary to trusted suppliers and service providers that assist us in operating our hotels and providing our services. Depending on the service, these may include:

  • Reservation and property-management technology providers.
  • Payment-processing and financial service providers.
  • Website hosting, technology and IT service providers.
  • Booking platforms, travel agents and distribution partners.
  • Professional advisers, accountants, auditors and legal advisers.
  • Public authorities where disclosure is required by applicable law.

Where a service provider processes personal information on our behalf, appropriate contractual and data-protection requirements are applied as required by applicable law.

International Transfers

Some technology, reservation, distribution or other service providers may process personal information from locations outside the European Economic Area.

Where personal information is transferred to a country that has not been recognised as providing an adequate level of data protection, we will take appropriate measures as required by applicable data-protection law, such as using approved contractual safeguards where applicable.

How Long We Keep Your Information

We retain personal information only for as long as necessary for the purpose for which it was collected and thereafter for any period required or permitted by applicable law.

Retention periods vary depending on the type of information and the reason it is processed. In determining the appropriate period, we consider the duration of our relationship with you, applicable legal and regulatory requirements, accounting and tax obligations, limitation periods and the need to establish, exercise or defend legal claims.

When information is no longer required, it will be deleted, anonymised or otherwise handled in accordance with applicable data-protection requirements.

Protecting Your Information

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Access to personal information is limited according to operational requirements and appropriate access controls.

Cookies & Website Technologies

Our website uses cookies and similar technologies where necessary for website functionality and, subject to your choices and applicable requirements, may use additional technologies for analytics, performance or other purposes.

Where consent is required for non-essential cookies, those technologies should not be activated until the appropriate consent has been obtained.

Further information about the cookies used on this website and available choices should be provided through our cookie settings and, where applicable, our Cookie Notice.

Third-Party Reservations & Websites

Reservations may also be made through third-party websites, travel agents and online travel agencies. Those organisations operate independently and may collect and process personal information for their own purposes.

We encourage you to review the privacy information provided by the relevant third party when making a reservation through another service.

Our website may also contain links to websites operated by third parties. Their privacy practices are governed by their own privacy notices.

Your Data Protection Rights

Subject to the conditions and limitations established by applicable law, you may have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information in circumstances where the right to erasure applies.
  • Request restriction of the processing of your information.
  • Object to processing based on legitimate interests and object at any time to processing for direct marketing.
  • Request portability of certain personal information where the legal requirements for portability are met.
  • Withdraw consent at any time where processing is based on your consent, without affecting the lawfulness of processing carried out before withdrawal.
  • Exercise applicable rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.

To exercise your rights, please contact us at info@1912-hotels.de .

We may need to request information necessary to confirm your identity before completing certain requests.

Complaints

If you have concerns about the way we process your personal information, we encourage you to contact us so that we can investigate and respond.

You also have the right to lodge a complaint with the competent data-protection supervisory authority. In Spain, the supervisory authority is the Agencia Española de Protección de Datos (AEPD).

Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes to our operations, services, technology or applicable legal requirements.

The date displayed at the beginning of this Privacy Notice indicates when it was most recently updated.

Contact Us

1912 Hotels Marbella Sociedad Limitada

NIF: B93782290

Calle Ancha 9

29601 Marbella (Málaga), España

Email: info@1912-hotels.de